We finally might know what Apple will call its AR/VR headset

We’ve been patiently waiting for Apple to drop its highly anticipated virtual reality headset, and now it looks like we’re closer than ever. Apple has filed a number of trademarked names for its upcoming AR/VR headset, signaling that launch is one step closer.

The trademarks are simultaneously registered in the US, UK, Europe, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. The trademarks protect the names “Reality One”, “Reality Pro” and “Reality Processor”. Apple used the same law firms it has used in the past in these countries to file the trademarks.

Render Apple AR/VR headset Ian Zelbo

The trademark registrations were all made under a shell company called Immersive Health Solutions LLC, which itself is owned by another shell company called The Corporation Trust Co. While Apple has not confirmed or denied the existence of an Apple AR/VR program, these registrations follow closely related to its trademark application for realityOS earlier this year, which was also filed under The Corporation Trust Co.

Apple’s foray into virtual reality represents Apple’s first new hardware release in seven years when the Apple Watch first came out. It also poses a serious threat to Meta’s Quest VR business.

Meta’s Quest 2 Series VR headsets dominate the virtual reality market thanks to their ease of use and cheap price. While Apple’s AR/VR headset is expected to cost thousands, it could put a dent in Meta’s business model.

Rumors indicate that Apple is releasing a headset that offers augmented reality or AR as well as virtual reality or VR. With the AR setting, you can wear the headset anywhere while seeing everything around you. However, there would be digital overlays that you could potentially interact with, such as cards and messages. The VR mode allows you to be completely immersed in VR just like the Meta Quest 2.

We have no idea yet when Apple will officially release this headset, or if Reality One or Reality Pro will be the final name. Apple could just protect every possible name and there could be more in the future. We’ll just have to keep waiting.

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