Sony and Honda plan to create a new company to jointly design and sell electric vehicles. The venture is not yet finalized, but the two companies have signed a memorandum of understanding stating their intent. The as-yet-unnamed new company is expected to be formed this year, with sales of the first EV model slated for 2025.
Honda will produce the first model, with the new company handing over the design, development and sales of the vehicle, and Sony will develop a mobility service platform. The partnership aims to combine Honda’s expertise in car manufacturing and sales with Sony’s capabilities in image sensors, telecommunications and entertainment.
Sony’s goal is to ‘fill the world with emotion through the power of creativity and technology,’ said Sony CEO Kenichiro Yoshida in a statement. statement† “Through this alliance with Honda, which has built up extensive global experience and achievements in the automotive industry over many years and continues to make revolutionary progress in this area, we intend to build on our vision to ‘make the mobility space emotional’ . and contribute to the evolution of mobility in which safety, entertainment and adaptability are central.”
“The New Company aims to be at the forefront of innovation, evolution and expansion of mobility around the world, by taking a broad and ambitious approach to create value that exceeds customers’ expectations and imaginations,” said Honda CEO Toshihiro Mibe . “We will do this by leveraging Honda’s advanced technology and environmental and safety know-how, while aligning the technological strengths of both companies. While Sony and Honda are companies that share many historical and cultural similarities, our areas of technology expertise are very different. That is why I believe that this alliance, which brings together the strengths of our two companies, offers great opportunities for the future of mobility.”
Sony has signaled its intentions to enter the automotive world for some time, but this is its first concrete step into the commercial industry. At CES 2020, Sony showed an electric concept car called the Vision-S, and followed it up at CES 2022 with the Vision-S 02. At that time, Sony announced plans to start an operating company called Sony by the spring of 2022. mobility. † it seems the new Honda partnership has questioned that idea.