Price cuts and exciting reveals are coming, says Nvidia CEO

It’s good news everywhere for Nvidia enthusiasts today, as Nvidia CEO Jensen Huang has teased some exciting updates that are just around the corner.

We now know for sure that the company plans to reveal more information about the upcoming Ada Lovelace RTX 4000 series GPUs. In addition, the current generation of GPUs may soon see another drop in price.


We’ve come a long way since the dark depths of the GPU shortage. Graphics cards are currently in abundance, and now Nvidia’s CEO has confirmed this himself during the company’s second-quarter 2022 earnings call. Huang explained that the company now faces an arduous task: reducing the oversupply of the current generation RTX 3000 series graphics cards before moving on to the next generation.

Huang confirmed that Nvidia has an “excess stock” of Ampere graphics cards. The inventory itself could be addressed, but the pricing doesn’t work in favor of the GPUs. Although GPU prices have fallen, RTX 3000 series graphics cards are still very expensive in many parts of the world – this is especially true for high-end models like the RTX 3080 and the RTX 3090.

According to Huang, Nvidia is working with its partners to improve the prices of these GPUs. However, he didn’t elaborate on what kind of price cuts we can expect, or which parts of the world will see a change. So far, the US market has seen some discounts on the best GPUs, but that trend has slowly spread to the rest of the world.

“Our first strategy is to reduce sales in the coming quarters to correct channel inventory. We have also set up programs to price position our current products to prepare for next-generation products,” Huang said during the call.

Nvidia’s CEO also noted that Ampere is the most popular GPU the company has ever made. Therefore, Nvidia expects it to remain successful for quite some time, and rightly so. If the company can successfully make price cuts, many users will still continue to buy RTX 3000 series GPUs instead of what will likely be a huge amount of money on RTX 4000 series GPUs.

This brings us to the second exciting piece of information Huang shared with the public: Nvidia seems close to revealing tangible information about the RTX 4000 graphics cards. So far, most of what we know has come from rumours, but Huang promised to tell us more about it soon, saying, “I’m looking forward to next month’s GTC conference where we’ll be sharing new developments from RTX that use 3D -reinventing graphics and gaming.”

GTC 2022 is scheduled for September 19 and will end on September 22. This means we’re less than a month away from an official unveiling of Nvidia’s next-generation graphics cards.

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