It’s good news for most of us today, but not for the scalpers. Normally when Nvidia launches a new graphics card, it’s chaos and the GPU is out of stock for a while after the initial release date. Scalpers are to blame, at least in part, because they buy up the GPUs and then send them back into the wild at a higher price. This happened in the case of both the RTX 4090 and the RTX 4080.
However, the RTX 4080 doesn’t seem to be as popular as Nvidia’s flagship. Based on eBay sales data, scalpers might struggle to make a profit on the new GPU, and the GPU market as a whole might have something to do with it.
Jacob Roach / Custom Hour
Nvidia’s RTX 4080 was released last week, and of course casual users and scalpers alike were ready to buy the GPU as soon as it hit the market. However, when a new GPU from Nvidia first comes out, it often has high prices and scarce availability for a while. This time, the GPU is readily available from online retailers such as and .
Prices depend on the model; there are some crazy options priced at $2,400 and up, but there are also cards close to MSRP that are available from mainstream retailers as opposed to scalpers. This seemingly lower interest in the GPU is sure to come at a blow to scalpers, who often take advantage of the fact that customers want their new GPU right now and don’t want to wait for replenishments.
Tom’s Hardware looked at the sales figures on eBay. The platform is scalpers’ go-to, and while these numbers don’t tell us the whole story, they still speak volumes about the kind of hype the scalpers can count on regarding the RTX 4080.
According to the data, the RTX 4080 doesn’t sell well on eBay at all, especially when you compare it to the RTX 4090. The flagship sells the RTX 4080 3.4 to 1, and only eight RTX 4080s are sold per day in the US. the first week since the card launched, so we can compare that to the RTX 4090, which sold about 64 units per day in its first week.
On average, an RTX 4080 sold on eBay costs about 30% more than the recommended list price. In contrast, the RTX 4090 skyrocketed to 54% over its MSRP during its first week of sales. As it stands, scalpers aren’t making much profit on the RTX 4080.
Jacob Roach / Custom Hour
The RTX 4090 outperforms its younger sibling. Both cards were expensive (and arguably overpriced) from the start, but considering the price of the RTX 4080, the RTX 4090 can be considered a better deal, even if it’s expensive. If anything, the launch of the RTX 4080 may prompt more people to buy an RTX 4090, pushing sales of the flagship device up rather than down.
On the other hand, maybe people just don’t want to buy GPUs right now – it certainly seems that way when you look at the latest GPU sales report compiled by Jon Peddie Research. The GPU market as a whole is seeing some big losses this quarter.
Sales of graphics cards, both integrated and discrete, were down 10.5% quarter-on-quarter and a whopping 25.1% year-over-year. Desktop GPU sales fell 15.43%. The biggest drop of all was in notebook GPU shipments – with a drop of 30%, it was the biggest drop since the 2009 recession.
While this is bad news for the market as a whole, it’s good news for those of us looking to build or buy a new PC soon. With the GPU shortage long gone, we’re now looking at a plethora of cards, and previous generation offerings are reasonably priced. As for the current generation, Nvidia’s GPUs are expensive from the start, but AMD may be able to shake things up with the upcoming RX 7900 XTX.