Asus lowering Nvidia GPU prices by up to 25% on April 1

Asus has just confirmed that it will cut the prices of its custom graphics cards by up to 25%, marking an important step in the slow return to normalcy for the GPU market.

This massive drop in price will begin on April 1 and will impact the MSRP of what appears to be a wide range of gaming GPUs.


Asus cites the recent tariff hike on imports from China to the United States as the reason it will lower the prices of its graphics cards. The information comes from an email sent to major publications by an Asus representative, and the news is great for those of us who are tired of the ongoing GPU shortage and outrageous pricing it brings — so about everyone.

While Asus will be producing both Nvidia and AMD graphics cards in the near future, as well as Intel Arc, the discount we get on April 1 is limited to Nvidia’s range of GPUs. That’s nothing to worry about though as there are plenty of graphics cards affected by this price cut as it covers the RTX 30 series GPUs.

In its email, Asus mentions the entry-level RTX 3050 and RTX 3060, the midrange RTX 3060 and the expensive and powerful RTX 3080 and RTX 3090 graphics cards. It confirms that these models will see their prices drop in just a few days.

Asus doesn’t comment on the RTX Ti line, though, including GPUs like the RTX 3070 Ti and RTX 3080 Ti, not to mention the latest RTX 3090 Ti. In all honesty, a price cut on such a new and expensive GPU seems pretty unlikely, but it’s possible that other Ti models will get a bit cheaper – we’ll know from April 1.

Perhaps the most exciting news comes from the fact that this price cut could potentially be huge, at least as far as some Asus GPUs are concerned. Asus promises a drop of up to 25%. It is important to note that this does not affect all graphics cards in the RTX 30 series. Asus has not disclosed how big the decline for each of the models will be, so again, we’ll have to wait and see.

Keep in mind that graphics card prices aren’t likely to drop overnight. The fact that Asus has lowered prices is encouraging, but you may have to wait a while for this change to be reflected by all major retailers. In any case, if you’re hoping to buy one of the best GPUs soon, it’s probably best to wait a week or so.

The information Asus is sharing follows a bit of good news regarding GPU pricing. Earlier today, Custom Hour reported that GPU prices are crashing worldwide, giving hope to gamers who have nearly given up building a new PC. Bringing on the good news: we’re still a long way from seeing GPUs regularly sold at MSRP, so every drop counts.

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