Apple is not ready to launch its AR/VR headset yet

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On the morning of March 8, Apple CEO Tim Cook will take the stage before a global audience watching virtually for news about the tech giant’s next product reveals and upgrades. Ever since Apple called the event “Peek Performance,” the cult of Apple immediately assumed that there was something special about this all iOS celebration. Most members came up with a single prediction: Apple will finally unveil its long-rumored AR/VR headset. I’m not so sure.

It’s not an unreasonable suggestion, as the logo for the event on Apple’s own page does include an AR logo in the multicolored image. A quick Google search of the host images for past events reveals similar AR logos that have cropped up for past events that had nothing to do with new Apple VR technology, such as others noticed it too

There has been a lot of discussion for years about Apple jumping into the AR/VR world. While it’s a natural move for Apple to step into a field already powered by Sony, HTC, Oculus, and other tech powerhouses, Apple is in the unusual position of lifting the rear in a product category.

While Apple takes credit for revolutionizing global consumer technology with the iPod, iPhone, and Apple Watch, its competitors have left the AR/VR market well ahead of the iPhone maker. Apple would be in the unusual position of trying to meet feature expectations for such headsets, while also somehow trying to redefine or exceed consumer expectations for anything to do with augmented or virtual reality. has.

If Apple wants to jump into this new game, it has to start somewhere.

But again, if Apple wants to jump into this new game, it has to start somewhere. The question is, will Apple really announce its new AR/VR device at this “Peek” event? The debates raging on social media forums (as much as these discussions ever manage to rage), turning Apple fans into a disturbing mix of Sherlock Holmes and conspiracy theorists. They’ve analyzed everything from color combinations in the logo to the image size to prove the imminent arrival of Apple’s fancy future visor. I went down this rabbit hole so you wouldn’t have to.

It’s not time yet

The problem with all these enthusiastic forecasts is that many Apple experts believe the company’s AR/VR products are at least a year away. While that could be a smokescreen to throw snoopy consumer technology writers off the virtual path, the media consensus is that the future Apple glasses are still some way off.

And even if there was a potential AR/VR splash on the way for Peek Performance, recent global news could have thrown the whole plan off the track because it has so many other life elements around the world. With the eyes of every country on Earth correctly focused on the Russian invasion of Ukraine, it’s not the best time for a company looking to splash some big, happy news with what amounts to a very fancy toy.

Apple’s regular users should spend their time analyzing more realistic introductory options — even those suggested in some way by the logo. The image plays with color options and depth. Could 3D technology, improved screen resolution or sharper colors be on the way to a new 13-inch MacBook Pro, an iPhone SE or iPad Air?

Apple is a much more certain bet to unveil any or all of the other products mentioned above on what will likely amount to a perfectly prolific, but very quintessential Apple debut.

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