Amazon planning another Prime shopping event, report says

This year’s Prime Day sale kicks off on July 12, although new reports suggest Amazon is also planning another Prime shopping event for later in the year.

The e-commerce giant has told sellers about a “Prime Fall Deal Event,” according to reports from CNBC and Business Insider.

The exact date for the event is not clear, although Business Insider said information sent to merchants suggests October as the likely month for the online shopping event. If it gets later, it threatens to collide with Cyber ​​Monday on November 28, just as the holidays are in full swing.

Sellers approached by Amazon about the fall shopping event told Business Insider it is expected to feature “frantic sales of TVs, sneakers, and other items,” while CNBC called temporary “lightning deals.”

Amazon’s reported decision to add another shopping festival to its calendar comes after the Seattle-based company reported sluggish growth numbers for the quarter ended March 31, with Amazon CEO Andy Jassy aggravating the pandemic and ensuing war in Ukraine. mentioned factors.

The company hopes a well-publicized shopping event in October will help boost profits and give sellers a much-needed lift, although with household bills rising, many people will be wary of digging into their savings for more stuff.

For those eager to save on new items, July’s Prime Day is just around the corner. Custom Hour will update its pages regularly to bring you the best deals as they come in.

Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. It has since become a 48-hour event with a wide variety of deals and discounts on a wide variety of goods, including numerous tech devices. Last year’s Prime Day generated a record $11.2 billion in online sales worldwide, according to data from Statista.

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